Business as mission is growing in popularity as an approach for outreach around the world. Many practitioners are looking for ways to produce more businesses that will also take God’s love and the gospel to the needy. Lately, they have been looking to franchises as a way to develop business faster, easier, and with a greater chance of success.
The idea of being able to take a known concept that is working and multiply it is attractive and shows some promise. The Business as Mission Think Tank Franchising Committee has been studying models for rapid replication and recently issued their report. They analyzed the state of the knowledge, proposed guidelines, and recommended resources on the “how-to” for would be BAM practitioners.
This article highlights key findings.
Many people getting into Business as Mission are missionaries, often with little business experience/skills, who recognize the opportunity in business as a way for reaching their communities. For them a franchise is like a boxed product that comes with a proven successful model, training, resources and systems to help secure success. The built-in processes provide safeguards to help the less experienced avoid foolish mistakes and failure.
These advantages are desirable not only for the would-be BAMpreneur but for missions agencies and others in the business community looking to multiply BAM opportunities. While the franchise can help business people avoid problems, it is not a cure-all for success. Business aptitude and skills are required, to varying degrees, for all who would enter the world of BAM. Agencies sometimes overlook this fact as was observed in the report, “While agencies will go to great lengths to make sure that people are prepared missionally, they discount the skill set required to do business.”
Building a successful franchise is more difficult than it appears. Few proven BAM franchising models exist. BAM franchising has a lot of work to do to build the necessary expertise.
The report lists a number of best practices, which lead to success, and worst practices which lead to failure. These are worth studying but there is not time in this article to enumerate them. Follow the link at the end to the full report for more information.
A few findings stand out in the report:
1. “Some of the businesses in the profiles had leadership teams where some of the people focused on the business and some on the ‘ministry.’ This divided approach to management and leadership eventually causes tension and can negatively impact the business morale, health, and financial success.”
2. Those looking to get into franchise business need to seriously equip themselves with the necessary skills and expertise.
3. Every BAM business needs to develop a list of success criteria and measure themselves against it as they build the business plan and begin to execute it.
4. Running a BAM operation is complex and requires preparation and strong commitment. One must have the conviction that God is calling you to such an endeavor.
5. There seems to be no shortage of people who want to be experts, advisors, and consultants. What is most needed are people willing to go and be “feet on the ground.” “We need people who are fully equipped and willing to go and invest time and money to start such businesses.”
It seems that the committee was looking to create franchises out of existing BAM companies. One area not explored in the report which may have value is to start with existing “secular” franchises. There are literally thousands of them with varying levels of expense, regulation, and complexity. Many have already developed assessment tools to identify the best fit between the entrepreneur and their business model. Could any of these franchises and tools be adapted by BAM practitioners?
Franchising has many advantages, but also challenges. The BAM Franchise group has created a number of tools and guidelines to help get started.