Zappos has been insanely successful selling shoes and engendering a loyal following. This online shoe store is the brainchild of Tony Hsieh. No one does it better.

As a result of his success other businesses have invited Tony to come and teach them how he does it. He credits his success in large measure to the culture of service he has created in the company. It starts by getting everyone onboard with the core values of the company and consistently looking for ways to reinforce them.

In the past TM Briefs has written about the importance of carefully selecting and integrating core values into your company. Tony Hsieh’s example with Zappos is worth a look.

Not surprisingly, he does not use religious sounding jargon. In fact, one would not expect him to since it is a secular business. There is no religious motivation. Interestingly, I believe many of the values are consistent with Biblical teaching. (Could that be a factor in their success?).

Let’s take a look at them:

• Be Humble – a good attribute for effective communication.

• Be Passionate and Determined – you have to believe in what you are doing. If you do then you will spare no effort to succeed and make a difference.

• Do More With Less – good stewardship opens the door to more opportunities to do good.

• Build a Positive Team and Family Spirit – getting the “right people” on the “right seats” on the bus produces synergy and generates exceptional results.

• Build Open and Honest Relationships With Communication – there is no substitute for good, honest communication. With staff. With customers. With the community.

• Pursue Growth and Learning – you can’t stand still. If you are not growing you are atrophying.

• Be Adventurous, Creative, and Open-Minded – being adventurous implies taking risks. It also contributes to growth.

• Create Fun and A Little Weirdness – if you can’t enjoy what you are doing, find something else to do.

• Embrace and Drive Change – related to growth and learning. If you are not constantly improving someone else will soon pass you by.

• Deliver WOW Through Service – be exceptional.

TMB is not suggesting that you adopt these core values. You have to develop your own around your business model, your personality and the mission God has given you. The point is choosing good core values, building them into the business and consistently applying them produces good results.

What values are you incorporating in your company? Are they Biblical?